Audience Research

To find out who is my target audience I designed a questionnaire and get sensible people to answer it. People that I thought are more appropriate for my game. The questionnaire is formed of introduction, saying who am I and what is the survey for. Then the questions from the survey are included in three section. The first section is formed of personal details :age, gender, nationality, hobbies. The second section is designed to find out what type of gamer are people that answer, for example questions as: what kind of games they prefer playing the most?, Who pays for their games? ,How much to they spend buying games?, How many hours do they spend playing games in a week?, How long do they play in one sitting?, and what platform are they using to play on?. The third and last section consisted of introducing my game and find out their opinions about it. For example How do they find out the story?, Do they think that the game is going to be difficult?, What music would they prefer that the game have? ,What type of challenges would they like that the game have and also if Would they like having the possibility of changing the characters, background and music?

The questionnaire is attached below:

Analyzing the collecting data, the result says that 6 people that answer are female and 4 people –male. Three people are aged between 0-10 years old, 4 people are between 11-15 years old, 2 people 16-20 years and just one person is 21+.In terms of nationality, people that answered have different nationalities. The majority are British-3 persons,2 are Italian, 1-Turkish, 1 Romanian and 1 Bulgarian, 1 Russian and 1 Polish. In terms of hobbies, they all have different activities-the majority  of them prefer playing games-4, 2 persons- going out, 2 persons-are doing sport, 1 person like doing shopping and  1 person-reading books.

In terms of what kind of games they prefer playing, I noticed that girls prefer playing adventure, arcade  and platform games while boys like playing shooter, action and sport games. Three girls chose adventure,another 2 girls platform games and one girl-arcade.

The boys answered in number of 2-shootter games, 1 sport games and 1 action games.

Analyzing what type of gamers are they. I think that the majority is included in casual gamers because the majority are playing a small amount of time during the week. For example 5 persons are playing between 1 to 5hours a week,2- less than 1hour a week and just 3 persons are playing 6h-10h.

In addition the majority of people that answered are playing between 30min to 1h 30 min in one sitting-5 persons and other  4 persons are playing less than 30 min In one sitting. That can be an evidence that they are not interesting in long games. Another evidence that they are not playing long games is that the majority are using their phones or tablets as the platform where they play on( 4 person iOS, 2-Android), 2-tablet and just 2 are using their PC.

In terms of money, who pays for their games and how much do they spend buying games, the majority said that their parents buy their games. Just people over 16+ answered that they buy their games for their self. But the most people are less and 16 years old because I thought that they are more appropriate for my actual game so, their parents buy their games. And the most spend between £21-£50 per 6 months buying games-5 persons answered in that way. Two persons £51-£99 ,2 more than £100 and just one person are not buying games.

Asking about my idea of my game and how do they expect that my game is going to be. Girls find the story  interesting while boys says that it is okay. The majority expect that the difficulty of the game be okay-6 persons, 2 persons-easy, 1- very easy and just one difficult.

In terms of sound and what kind of background music they would prefer, the balance oscillates between romantic and quiet music just one person would prefer noisy music.

They would like that in the game appear new challenges as negative characters and new things to collect. The most of people that answered would like to have the possibility of changing the background image, music and also characters.

Conclusion

In conclusion, I can say that my idea of the game and the actual game would be more appropriate for girls aged 12+ because  the result of my survey says that girls like arcade, platforms and adventure games. And my game has got some elements of platform because the action is taking place on a scrolling platform. There are elements of arcade-the main character has to collect different objects in order to finish the game and also some adventure because is based on a story. And the game follow the story, the player is taking the character’s role  and is playing the game after story’s rule.

In addition girls like this type of games and at that age they understand what is love and how is it manifested. More  over my game does not have vulgar elements of love, the characters are animated and the elements of the game are funny. Adding to that the game follow the story and each level consists of another date and another and the final level is going the character’s wedding.

The game is included in casual games because the  mechanics of it are simple however it has some core elements because it is based on story, it has characters that are  designed and integrate in the environment of the game and of the story as well.